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MMX Trust & Reputation Framework

MMX MRI Score

Measure Trust. Trade with Confidence.

MRI is designed to help buyers and sellers understand the credibility, verification, trading behaviour and reputation of businesses participating in the Makhana marketplace.

Why MRI?

Trust should be based on evidence.

Makhana trading involves farmers, aggregators, traders, processors, exporters and buyers operating across different locations. MMX is designed to make trust more measurable, transparent and evidence-based.

MRI is not intended to replace your judgement. It is designed to give you better information before you make a trading decision.

The MMX Approach

MRI is more than a verification badge

🔎

Evidence

Business information, documents and certifications can provide evidence about a participant's business identity and credentials.

🛡️

Verification

Verification is specific. MMX can distinguish between information submitted by a business and information that has actually been verified.

🤝

Reputation

Actual marketplace behaviour, accepted MMX deals and counterparty ratings can contribute to a business's reputation over time.

Transparency

We don't want a vague "Verified" label.

A generic verification badge can create a false sense of security. MMX is designed to show users what has actually been verified.

Contact verification, document verification, physical verification and trading reputation are different things. They should not be presented as if they are the same.

Example Business

MMX Trade Profile

742
/ 1000 MRI
📱 Mobile Verified
✉️ Email Verified
📄 Documents 4 Verified
📄 APEDA Under Review
🏭 Physical Site Not Verified
Documents & Certifications

Two different MRI inputs

Adding a credential and verifying that credential are separate events in the MMX trust model.

Addition / Certification Points

Evidence submitted by the business

When a relevant document or certification is added, it can contribute to the appropriate MRI addition component, subject to the applicable scoring cap.

Example: APEDA

Uploaded Under Review

Addition points can be eligible according to the applicable MRI rules and cap.

🛡️

Verification Points

Independent MMX verification

Verification points are associated with evidence that has actually been verified through the applicable MMX verification process.

APEDA after MMX verification

Under Review Verified

Verification points can then become eligible under the applicable MRI rules.

Frozen MRI Matrix

How the 1,000-Point MRI Score Is Calculated

MMX MRI is calculated on a 1,000-point scale. Internally, the score represents a percentage: 82% = 820 MRI Points. The score combines business evidence, verification, marketplace behaviour, transaction reliability, counterparty reputation and exchange conduct.

01

Business Identity & Legal

100

Business identity, legal registration, applicable statutory credentials and core business information.

02

Credentials & Certifications

150

Applicable business certifications and credentials. Certification applicability depends on the nature of the Business.

03

Business & Physical Verification

150

Independent verification of business, contact, address and physical facility evidence.

04

Business & MMX Experience

100

Business age and the participant’s experience and history on MMX.

05

Marketplace Activity & Liquidity

100

Meaningful and consistent participation in the MMX marketplace.

06

Verified Transaction Reliability

150

Genuine MMX deals, completion reliability, consistency and transaction history.

07

Counterparty Reputation & Ratings

100

Transaction-linked ratings received from genuine counterparties after completed MMX deals.

08

Referral & Marketplace Contribution

150

Genuine referral contribution from Businesses that successfully bring new Businesses into MMX.

Maximum MRI Score

1,000 Points

Equivalent to 100% MRI.

Example

82% = 820 Points

CATEGORY 01

Business Identity & Legal

100 Points
Eligible Evidence Maximum
Registered Business on MMX 10
Business Registration / Valid Business Proof 20
GST + supporting certificate, where applicable 20
IEC, where applicable 10
APEDA RCMC, where applicable 10
Website / Business presence 10
Udyam, where applicable 5
Trademark, where applicable 5
Business banking information 5
Business address information 5
Important: Applicable credentials are considered according to the nature and activities of the Business. A Buyer is not expected to possess export or certification credentials that are irrelevant to its business activities.

CATEGORY 02

Credentials & Certifications

150 Points

Certifications contribute according to their applicability and the frozen MMX scoring rules. A certification does not automatically mean that the Business is suitable for every type of trade.

FSSAI 20
HACCP 20
ISO 22000 25
FSSC 22000 30
BRCGS 30
IFS Food 25
ISO 9001 10
GMP 10
GHP 10
Halal 15
Kosher 10
Organic 15
Vegan 5
Gluten-Free 5
Non-GMO 5

Applicability matters.

Not every Business needs every certification. Export credentials such as IEC/APEDA, food certifications, quality certifications and voluntary certifications are considered according to the Business's actual activities and applicable requirements.

Two Different MRI Inputs: Evidence & Verification

MMX distinguishes between adding a document/certification and independently verifying that document or certification. They are separate MRI inputs.

ADDITION / CERTIFICATION INPUT

Evidence Added

Eligible evidence can contribute to the applicable certification/evidence component subject to its category cap and applicability.

VERIFICATION INPUT

Evidence Verified

Verification-related MRI points become eligible only when MMX completes the applicable verification process.

Example: New APEDA Certificate

📄 APEDA certificate uploaded

🟡 Verification status: UNDER REVIEW

• Verification points: 0 until verified

• Applicable certification/evidence points: eligible according to the applicable Category 2 rules and cap

Once MMX verifies the evidence, the applicable verification component can contribute according to the frozen MRI rules.

CATEGORY 03

Business & Facility Verification

Independent verification of the business, its premises, supporting documents and key business contact and identity signals.

Maximum 150 Points

Verification inputs matter independently

These points are earned through applicable verification evidence. Completing one verification does not automatically award points for another.

Verification Input MRI Contribution
01

Physical Facility / Business Premises Verification

Verification of the existence and physical presence of the business premises.

60
02

Document Verification

Verification of submitted business and supporting documentation.

40
03

Facility GPS / Business Photographs Verification

Verification of location-linked facility and business photographs.

10
04

Business Address Verification

10
05

Website Verification

5
06

Bank Account Verification

5
07

Business Mobile Verification

10
08

Business Email Verification

10

Category Cap

Maximum contribution from Category 03

150

CATEGORY 04

Business & MMX Experience

100 Points

Experience is measured through legitimate business age and the length and continuity of the Business's presence on MMX.

Business Age

Established businesses can accumulate more experience points over time, subject to the Category 4 cap.

MMX Age

Continued legitimate participation on MMX contributes progressively to experience.

CATEGORY 05

Marketplace Activity & Liquidity

100 Points

MMX rewards meaningful marketplace participation rather than simply creating an account.

Active Market Presence

Meaningful active listings and participation.

Listing Freshness

Current and regularly maintained marketplace presence.

Lifecycle Discipline

Listings are properly maintained, expired or closed.

Participation Consistency

Sustained participation over time.

Buy / Sell Participation

Genuine participation as a Buyer and/or Seller is considered according to actual marketplace behaviour.

CATEGORY 06

Verified Transaction Reliability

150 Points

Category 6 measures how reliably a participant completes genuine MMX transactions. Transaction value alone does not determine transaction reputation.

Verified MMX Deal History

25

Completion Reliability

50

Deal Consistency

25

Counterparty Experience

25

Transaction Record Quality

25

MMX deal requirement: Rate, Grade and Quantity must match before an MMX deal is confirmed.

Counterparty acceptance: A deal initiated by either Buyer or Seller must be accepted by the counterparty.

Completion: Bilateral confirmation is sufficient for normal MMX completion. Additional transaction evidence can strengthen the transaction record.

Outside MMX: A transaction closed outside MMX can be recorded, but is not treated as an MMX-verified completed deal.

CATEGORY 07

Counterparty Reputation & Ratings

100 Points

Ratings are linked to genuine completed MMX transactions. There is no generic profile-rating system.

Honesty & Transparency 25%
Commitment / Promise Keeping 25%
Product / Requirement Accuracy 20%
Timeliness / Delivery Discipline 12%
Communication & Responsiveness 10%
Professional Conduct 8%

Blind / Delayed Publication

Buyer and Seller submit their ratings independently. Ratings remain hidden until both parties submit or the rating window expires. This helps reduce retaliatory rating behaviour.

No Rating ≠ Bad Rating

A participant who does not submit a rating is not automatically penalised. Lack of a rating simply means that no rating evidence is available.

Rating Score

40

Rating Consistency

20

Rating Depth

15

Positive Experience

15

Rating Integrity

10

CATEGORY 08

Referral & Marketplace Contribution

150 Points

Verified Referral Contribution

30 points per qualified referral → maximum 150 points

Referral points recognize genuine marketplace contribution. Points are awarded only when a referred Business completes its first qualifying MMX transaction.

Qualified Referrals Category 8 Points
0 0
1 30
2 60
3 90
4 120
5 or more 150

When does a referral become eligible?

Creating or sharing a referral link does not award MRI points. A referral remains pending until the referred Business completes its first qualifying MMX transaction. Only then does the referral become qualified and contribute to the referring Business's MRI.

What does not earn referral points?

  • ✓ Creating a referral code
  • ✓ Sharing a referral link
  • ✓ Registration of the referred Business alone
  • ✓ A pending referral
  • ✓ An invalid referral

Important: Referral contribution is evidence-based

Category 8 recognizes genuine contribution to the MMX marketplace. Referral points are calculated at the Business level and are based on qualified referral evidence. A referral does not itself guarantee a transaction, payment, credit, approval or any other commercial outcome.

What MRI Does — and Does Not — Mean

MRI helps you assess

  • ✓ Business evidence and credentials
  • ✓ Verification history
  • ✓ Marketplace participation
  • ✓ Genuine MMX transaction history
  • ✓ Counterparty experience
  • ✓ Exchange conduct history

MRI is not

  • ✗ A guarantee of future performance
  • ✗ A guarantee of payment
  • ✗ A substitute for your own commercial due diligence
  • ✗ A generic "verified" badge
  • ✗ A measure of business size or wealth
  • ✗ A guarantee against commercial disputes
MMX Verification

Verification is specific, not generic.

Businesses can request specific verification services. Verification is not automatically implied simply because a business has an MMX account.

📱

Mobile

Contact ownership and publishing eligibility.

✉️

Email

Business contact verification.

📄

Documents

Verification of submitted business evidence.

🏭

Physical Site

Physical verification of eligible facilities.

Trading Reputation

MRI grows through real marketplace behaviour.

Documents are only one part of the trust picture. Actual trading behaviour matters too.

1

Listing

A business creates a trade opportunity.

2

Interest

Buyer and seller move toward a trade.

3

Deal

Trade terms are recorded.

4

Acceptance

Counterparty confirms the deal.

5

Completion

MMX records the completed trade.

6

Rating

Counterparties can rate each other.

Deal Integrity

MMX closure and outside closure are different.

Closed at MMX

An MMX-closed deal can establish the relevant counterparty and agreed trade information through the MMX process.

  • ✓ Counterparty relationship
  • ✓ Trade terms
  • ✓ Grade
  • ✓ Quantity
  • ✓ Rate
  • ✓ Counterparty acceptance
Eligible for applicable MMX transaction reputation treatment.
i

Closed Outside MMX

A business may record that a listing was closed outside MMX. MMX can retain that information as part of the listing history.

An externally reported closure is not treated as an MMX-verified transaction merely because it was reported.
Mutual Trust

A deal should not become trusted merely because one party says it happened.

Deals can be initiated as closed by either the buyer or the seller. The counterparty must accept the relevant closure before it becomes an accepted MMX transaction.

Once the accepted deal enters the rating stage, both sides can build a measurable trading reputation.

Buyer / Seller initiates closure
Counterparty acceptance required
MMX Deal Accepted
Rating window opens
Built for Trust

MRI is designed to reward evidence, not claims.

The objective is to make it harder for unreliable participants to create an artificial reputation.

📄

Upload ≠ Verification

Submitted evidence and independently verified evidence are treated separately.

🤝

Claim ≠ Accepted Deal

A transaction claim alone should not create an MMX-verified trading history.

Ratings Have Context

Ratings are connected to the appropriate accepted trading relationship.

🔄

MRI Evolves

MRI is designed to reflect changing evidence, verification and marketplace behaviour.

For Everyone in the Ecosystem

What MRI means to you

🌾

Farmers

Get better information about the businesses you may sell your produce to before entering a transaction.

🛒

Buyers

Evaluate suppliers using evidence, verification, trading history and counterparty reputation.

🏢

Sellers & Businesses

Build a measurable reputation through transparent business information and responsible trading behaviour.

The Score

100% = 1000 MRI Points

MRI is represented on a 1000-point scale so that users can quickly understand the relative strength of a business's trust profile.

742
MRI Points / 1000

Example score for illustration only. Actual MRI scoring rules and tier thresholds are governed by the MMX MRI framework.

Trade with better information.

Explore businesses, evaluate listings and build your reputation on the Makhana trading ecosystem designed around transparency.

Mandi Sahayak
Mandi Sahayak
MMX AI Assistant
Mandi Sahayak
Mandi Sahayak

Your MMX assistant for Makhana prices, buyers, sellers, Tauli, Gudi and marketplace help.

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Namaste! How can I help you today?
Mandi Sahayak • MakhanaMandi.in